Gold Diggers

Promote the TV series Gold Diggers across social media to engage new audiences and drive viewers to ABC iview.

• Created and implemented the organic social content calendar and rollout plan for the duration of the series

• Selected and optimised episodic excerpts for multiple platforms that were entertaining and relatable for mainstream audiences

• Wrote video headlines, post copy, descriptions, and tags adhering to platform best practice

• Created comic strips and memes

• Uploaded and scheduled all content, aligning with episode air dates and key dates

3.4M video views | 399K engagements

Facebook

• 2.2M views

• 345K engagements

Instagram

• 670K views

• 24K engagements

YouTube

• 87K views

• 811 engagements

TikTok

• 471K views

• 28K engagements