The Weekly

Promote series 9 of TV series The Weekly across social media to engage new audiences and drive viewers to ABC iview.

• Worked with the production company to plan and implement the organic social content calendar and rollout plan for the duration of the series

• Worked with production company to select and optimise episodic excerpts for multiple platforms that were entertaining and relatable for mainstream audiences

• Wrote video headlines, post copy, descriptions, and tags adhering to platform best practice

• Collaborated with talent on Instagram Reels content to boost engagement and views

• Uploaded and scheduled all content, aligning with episode air dates and key dates

25M video views | 3.3M engagements

Instagram

• 12.6M views

• 940K engagements

TikTok

• 6M views

• 660K engagements

Facebook

• 5.9M views

• 1.7M engagements

YouTube

• 333K views

• 10K engagements