WTFAQ

Promote TV series WTFAQ across social media to engage new audiences and drive viewers to ABC iview.

• Planned and implemented the organic social content calendar and rollout plan for the duration of the series

• Worked with production company to select and optimise episodic excerpts for multiple platforms that were entertaining and relatable for mainstream audiences

• Wrote video headlines, post copy, descriptions, and tags adhering to platform best practice

• Collaborated with talent on Instagram Reels content to boost engagement and views

• Uploaded and scheduled all content, aligning with episode air dates and key dates

32.4M video views | 4.1M engagements

Instagram

• 10.3M views

• 1.1M engagements

TikTok

• 7M views

• 695K engagements

Facebook

• 14.9M views

• 2.3M engagements

YouTube

• 138K views

• 3.8K engagements