Gruen

Promote the TV series Gruen across social media to engage new audiences and drive viewers to ABC iview.

• Created and implemented the organic social content calendar and rollout plan for the duration of the series

• Selected and optimised episodic excerpts for multiple platforms that were entertaining and relatable for mainstream audiences

• Wrote video headlines, post copy, descriptions, and tags adhering to platform best practice

• Created comic strips and memes

• Uploaded and scheduled all content, aligning with episode air dates and key dates

4.4M video views | 298K engagements

Facebook

• 555K views

• 129K engagements

Instagram

• 1.9M views

• 71K engagements

YouTube

• 39K views

• 1K engagements

TikTok

• 1.9M views

• 97K engagements