Aunty Donna’s Coffee Cafe

Promote the TV series Aunty Donna’s Coffee Cafe across social media to engage new audiences and drive viewers to ABC iview.

• Created and implemented the organic social content calendar and rollout plan for the duration of the series

• Selected and optimised episodic excerpts for multiple platforms that were entertaining and relatable for mainstream audiences

• Wrote video headlines, post copy, descriptions, and tags adhering to platform best practice

• Collaborated with Aunty Donna on Instagram Reels content to boost engagement and views

• Uploaded and scheduled all content, aligning with episode air dates and key dates

5.8M video views | 522K engagements

Instagram

• 4.3M views

• 393K engagements

YouTube

• 711K views

• 29K engagements

TikTok

• 575K views

• 49K engagements

Facebook

• 237K views

• 53K engagements