Take 5 With Zan Rowe

Promote the TV series Take 5 With Zan Rowe across social media to engage new audiences and drive viewers to ABC iview.

• Created and implemented the organic social content calendar and rollout plan for the duration of the series

• Selected and optimised episodic excerpts for multiple platforms that were entertaining and relatable for mainstream audiences

• Wrote video headlines, post copy, descriptions, and tags adhering to platform best practice

• Collaborated with talent on Instagram Reels content to boost engagement and views

• Uploaded and scheduled all content, aligning with episode air dates and key dates

2.8M video views | 336K engagements

Instagram

• 1.1M views

• 55K engagements

Facebook

• 1.1M views

• 253K engagements

TikTok

• 404K views

• 26K engagements

YouTube

• 46K views

• 661 engagements