Kitchen Cabinet

Promote the TV series Kitchen
Cabinet across social media to engage new audiences and drive viewers to ABC iview.

• Created and implemented the organic social content calendar and rollout plan for the duration of the series

• Selected and optimised episodic excerpts for multiple platforms that were entertaining and relatable for mainstream audiences

• Wrote video headlines, post copy, descriptions, and tags adhering to platform best practice

• Collaborated with relevant accouts to boost engagement and views

• Uploaded and scheduled all content, aligning with episode air dates and key dates

1.5M video views | 89K engagements

Facebook

• 273K views

• 58K engagements

Instagram

• 1.1M views

• 57K engagements

YouTube

• 9.2K views

• 230 engagements

TikTok

• 100K views

• 4.1K engagements