
Ruth Barber
π₯βπ§π²ππ¨πΈπ©βπ»π‘π¬π§
Digital Producer + Content Specialist
Telling impactful stories across digital and social media
With 10+ years of experience working in digital media, I specialise in creating engaging content for diverse platforms, brands, and audiences.
Whether itβs developing social media strategies, leading digital campaigns, producing, shooting and editing video, writing feature articles, or designing graphics and imagery β I am passionate about the art of storytelling and communicating creatively online.

TELLING STORIES THAT INSPIRE:
β’
Empathy
β’
Curiosity
β’
Action
β’
Change
β’
Understanding
β’
Hope
β’ Empathy β’ Curiosity β’ Action β’ Change β’ Understanding β’ Hope
My Expertise
-
I am an experienced videographer with end-to-end expertise in producing, scripting, directing, shooting, and editing. I have lead social video campaigns for dozens of much-loved ABC TV shows, as well as produced longer-form video content for several established brands.
-
From breaking news to long-form feature articles, branded blogs and digital ads, and website copy: my experience spans across both traditional and online publishing, as well as in-house creative teams and as an ad agency partner.
-
Iβve designed graphics and imagery for a raft of diverse campaigns, such as infographics, memes, logos, marketing collateral, social media content, carousel explainers, display banners, social media ads, and websites.
-
I have helped many established brands grow their audience, achieve viral success, and exceed business goals and KPIs through targeted, deliberate and engaging content offerings.
-
With a decade of experience working in social media content creation, I am intimately aware of the perks of each platform, and how to best design and package content to maximise audience engagement.